Feel the magic. Let's explore together.

This Privacy Policy explains how Northbridge Visitor Services Ltd ("Northbridge Trails", "we", "us") collects, uses, and looks after personal information when you visit our website or book tickets through our service.

1. Who we are

We act as a booking intermediary for visitor attractions and tourism experiences in England. We are the data controller for information you provide through this website.

2. Data we collect

Depending on how you use our services, we may collect:

• Identity and contact details such as name, email address, and phone number
• Booking details including visit dates, ticket types, and party size
• Payment confirmation data from our payment partners (we do not store full card numbers)
• Technical data such as IP address, browser type, device information, and pages visited
• Communications you send us, including support requests

3. How we use your data

We use personal data to:

• Process and confirm ticket bookings
• Send booking confirmations, updates, and service messages
• Respond to enquiries and resolve issues
• Improve our website, prevent fraud, and keep our systems secure
• Meet legal, accounting, and regulatory obligations

We do not sell your personal data. Marketing emails are only sent where you have asked for them or where the law allows, and you can opt out at any time.

4. Legal bases (UK GDPR)

We process personal data under one or more of these bases:

• Contract — to fulfil a booking you request
• Legitimate interests — to operate, secure, and improve our service in ways that do not override your rights
• Legal obligation — where we must keep records or respond to lawful requests
• Consent — for optional cookies or marketing where consent is required

5. Cookies

We use essential cookies to make the site work (for example, session and security cookies). We may also use analytics cookies to understand how visitors use the site. Where required, non-essential cookies are only set with your consent. You can change cookie settings in your browser at any time.

6. Sharing

We may share information with:

• Attraction operators and venues needed to fulfil your booking
• Payment processors and fraud-prevention providers
• IT, hosting, and customer-support vendors acting on our instructions
• Professional advisers and authorities where the law requires it

If a provider is based outside the UK, we take steps to protect your data in line with UK data protection law, such as appropriate transfer safeguards.

7. Retention

We keep booking and account records for as long as needed to provide the service and meet legal requirements — typically up to six years for financial records. Website logs are usually retained for a shorter period unless needed for security investigations.

8. Your rights

Under UK GDPR you may have the right to:

• Access the personal data we hold about you
• Ask us to correct inaccurate information
• Ask us to delete data in certain circumstances
• Object to or restrict certain processing
• Request data portability where applicable
• Withdraw consent where processing is based on consent

To exercise these rights, email privacy@northbridge-trails.co.uk. You can also complain to the Information Commissioner's Office (ICO) if you are unhappy with how we handle your data.

9. Contact

Questions about this policy can be sent to privacy@northbridge-trails.co.uk or by post to Northbridge Visitor Services Ltd, 47 Lamb's Conduit Street, London WC1N 3NG, United Kingdom. Telephone: +44 20 7946 3182.

These Terms & Conditions ("Terms") govern your use of the Northbridge Trails website and booking services operated by Northbridge Visitor Services Ltd. By completing a booking or using this site, you agree to these Terms.

1. Agreement

When you place an order through our website, you are entering into a contract with Northbridge Visitor Services Ltd for brokerage and fulfilment support relating to tickets or visitor experiences. Additional venue rules may apply at the attraction you visit.

2. Our role

Northbridge Trails acts as an independent booking intermediary. We arrange access credentials and related services for attractions and tourism experiences in England. Unless we say otherwise in writing:

• We do not own or operate the attractions listed on our site
• Attraction opening times, programmes, and on-site rules are set by the venue
• Names and marks of third-party attractions remain the property of their owners

3. Bookings & payment

A booking is confirmed only when we send a confirmation email or display a confirmed order status after successful payment authorisation. Prices are shown in GBP unless stated otherwise and may include applicable booking or service fees.

You must provide accurate guest details. Incorrect names or contact information may delay entry or prevent fulfilment. You are responsible for checking confirmation details as soon as you receive them.

4. Tickets & entry

Tickets are issued for the date, time slot, and guest type stated on your confirmation. Many attractions require timed entry. Arriving late may mean the venue cannot admit you, and we are not obliged to rearrange or refund a missed slot caused by travel delays or personal circumstances.

Unless a ticket product expressly says otherwise, tickets are personal to the booking and may not be resold for commercial gain.

5. Changes & cancellations

Except where UK consumer law requires otherwise, or where a specific product is described as refundable, tickets purchased through Northbridge Trails are non-refundable and non-transferable once confirmed.

If an attraction cancels an event or closes for reasons outside your control, we will work with the venue to offer a rebooking or refund in line with the venue's policy and any applicable law. We will contact you using the details on your booking.

6. Liability

Nothing in these Terms excludes liability for death or personal injury caused by our negligence, fraud, or any other liability that cannot be limited under English law.

Subject to that, we are not responsible for losses that are not reasonably foreseeable, for on-site experiences controlled by venues, or for travel disruptions. Our total liability arising from a booking is limited to the amount you paid us for that booking.

7. Acceptable use

You agree not to:

• Misuse the website or attempt to interfere with its security or availability
• Submit false or misleading booking information
• Use automated tools to scrape content or overload our systems
• Use our name in a way that suggests an official partnership that does not exist

8. Governing law

These Terms are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction, without prejudice to any mandatory consumer protections that apply in your country of residence.

9. Company details

If any part of these Terms is found unenforceable, the remaining parts continue in full force. We may update these Terms from time to time; the version shown here applies to new bookings from the date of publication.